What makes a GREAT NAME?

A great name is one that demands attention and captures imagination. It sticks like glue and is your first step toward building a strong offer. It should last you as long as you are in business.

Make no mistake, great names don’t just fall from the sky. Great names are born of strategic insight, creative inspiration and attention to detail. They are developed, laboured over and crafted. It is a complex business with plenty of challenges.

At Name Shakers we call ourselves Creative Naming Experts for a reason. We know this business.

Name Shakers Naming Services

  • Naming for products, services, businesses and brands
  • Name creation for companies and institutions
  • Naming for buildings, locations and attractions
  • Renaming of products, services and companies
  • Name creation for sub-brands and brand extensions
  • Naming for URLs and platform handles
  • Product attributes, features & branded benefits
I am ready to find a great name!
Let's get started

Some names and brands that we have created:

PROMOLT 3D

www.promolt3d.com

3D Printing Filament Brand

GENNEVE

www.genneve.com

Feminine Healthcare Brand

PRESS RECRUITMENT

www.pressrecruitment.com

Specialist Recruitment Firm

ESTESSY

www.estessy.com

Modern Printed Art Business

Nuacom

www.nuacom.ie

Telecommunications Business

CANVAS ENGINEERING

www.canvasengineering.com

Full Service Engineering Firm

Treasurie

www.treasurie.com

Pattern & Craft Business

Terry Rich

www.terryrich.com.au

Towelling & Lifestyle Brand

Freeman Capital

www.freemancapital.co

Personal Investment Firm

Metropolitan Attitude

www.metropolitanattitude.com

Bespoke Fashion Label

Dogs Kando

www.dogskando.com

Dog Obedience School

Sleep Major

www.sleepmajor.com

Sleep Specialist Retailer

ACROSS THE LION

www.acrossthelion.com

Digital Marketing Agency

COMPLIANCE QUARTER

www.compliancequarter.com

Legal & Compliance Platform

RARE FOOL

www.rarefool.com

Premium Mens Accessories Brand

Having a go at Naming yourself?

A good name should be

•  Easy to read and nice to say
•  Easy to spell, ideally phonetically
•  Distinctive and memorable
•  Available to use where you need it

A great name should

•  Be evocative and spark imagination
•  Make sense for your business or brand
•  Stand out from the competition
•  Be a suitable for a growing business

Try not to

•  Pick a name that only you love
•  Choose a purely descriptive name
•  Democratically elect a winning name
•  Get frustrated and settle on just any name!

And remember, groups of people don’t pick Great Names. They pick the easiest to agree on!

The Power of a GREAT TAGLINE

A tagline is a powerful marketing opportunity hidden is a sweet little sentence.

Your name and logo set the scene. A great tagline completes the memorable first impression. It should be short, catchy and communicate something memorable about who you are or what you do.

Taglines shouldn’t be confused with descriptors. A descriptor is a functional message describing the product or service.  Descriptors often work hand in hand with Taglines to complete the message.

Name Shakers Tagline Service

  • Creation of tag lines and slogans for brands and businesses
  • Creation of descriptors for products, services and businesses
  • Creation of advertising copy lines for brands and business
I would love a great tagline for my business.
Let's get started

Some examples of  Taglines we’ve created

PROMOLT 3D

3D Printing Filament Brand

‘Fabricating The Future’

FREEMAN CAPITAL

Personal Investment Firm

‘Wealth Starts Here’

METROPOLITAN ATTITUDE

Bespoke Fashion Label

‘Your Style. One Language’

ACROSS THE LION

Digital Marketing Agency

‘Kings of the Online Jungle’

SLEEP MAJOR

Sleep Specialist Retailer

‘We Love Sleep!’

PRESS RECRUITMENT

Specialist Recruitment Firm

‘Finders of Keepers’

TERRY RICH

Towelling & Fashion Brand

‘Beach Towels for a Beautiful Summer’

Trying to come up with that perfect Tagline yourself?

The basics:

• Make it short and memorable
• Say something original and relevant to you
• Make it positive

To make it great you can:

• Say something that gets people thinking
• Craft a phrase that is treat to say
• Try a verbal trick to delight readers

Pitfalls to avoid:

• Stating the obvious
• Being funny but making no sense
• Getting verbally convoluted

And remember, a tagline can be well defined or abstract, serious or light hearted. Above all it must be memorable.

The Right Approach to Getting Naming Right

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Insight and creativity are central to naming. However, there is a great deal more to confirming a name than just good ideas. Business and brand names are highly valuable assets that are acquired and fiercely protected.

 

Any serious business or brand looking to secure a name that it can build a business around must ensure the name is not only memorable and relevant but also available to use. Any name selected for use by a company must be carefully checked for trademark availability in the markets and classes in which it will be trading.

At Name Shakers we use common sense when exploring names. We regularly complete quick checks to identify any obvious competing marks and present only names worthy of close investigation for trade mark availability by our clients and their legal representatives. This means legal checking can be focussed on a handful of considered names with potential rather than a huge bucket of names to work through.

 

We are not lawyers or a substitute for legal advice however. We cannot provide any legal advice, opinions or recommendation regarding legal rights including for names and trade marks. This is a job for lawyers. What we do is work directly with clients and their legal representatives to find names and trademarks that are not only fantastic but available and free from confusion or conflict.

 

Trademark and IP Support?

It is true that many people choose to skip formal legal checking in lieu of their own in-formal checks. Whether you choose to to engage legal support or not for Trade Mark and IP availability and registration is a decision for you. If you are experienced in this field you may feel confident to progress on your own. If you are looking for some legal support we have listed a number of legal firms with Trade Mark and IP experience on our Resources Page that you can contact directly.