Can you pitch your business in 20 seconds?

Imagine you are sitting next to a potential business partner at a seminar. You have maybe 20 seconds to explain your business and capture their imagination. The following is an example of how the conversation could go. How would you go with your business?
‘I hear you just launched your business. Tell me all about it!’ 
Potential Business Partner
Well it’s exciting! We make high performance bread rolls.
You
Performance rolls? For who?
Potential Business Partner
… for wrestlers mostly.
You
For wrestlers? Why wrestlers?
Potential Business Partner
Well, our rolls are packed with high performance proteins and amino acids!
You
Interesting! Is that important for wrestlers?
Potential Business Partner
Oh yeah, wrestlers what to bulk up QUICK and they can with just a roll a day.
You
So a bit like protein shakes?
Potential Business Partner
Sure, but better because rolls are part of most people’s normal diet.
You
Having any success?
Potential Business Partner
Yeah, wrestlers love them. They taste great and pack on muscle. Actually lots of  athletes are asking for them. I think we might be onto a winner!
You
Wow. Well done. What a great idea… so simple. You know, we should talk some more about this. You’ve got me thinking!
Potential Business Partner
This is fun little example, but the message is business critical. Before you can pitch your business to anyone you better be crystal clear about what it is you are selling, to whom, why it is great, what problems it solves and the unique benefits it offers your customers.

 

The answers to these simple but very important questions will govern the direction of EVERYTHING you do in your business. They will make the difference between an average offer and an outstanding one. At Name Shakers we are experts in clear and concise business and brand strategies.

Name Shakers Brand and Business Strategy Services

  • Strategic business planning
  • Brand positioning and strategy
  • Brand story creative development and copy writing
  • Target customer mapping
  • Brand language guidelines
Can you get someone excited about your brand in 20 seconds?
Not yet?
Let's get started!